METRO Budakalász

METRO Commercial Ltd. is one of the oldest and dominant player of the Hungarian trade market, partner for entrepreneurs and institutions offering business solutions on competitive prices. In METRO self-service stores the customers can buy the desired articles in the needed quality and quantity. This need makes possible to avoid store expenses at the customer side. METRO's huge stores, which can be found all over Hungary are presenting wide variety of articles in food and non-food areas. METRO is proud of its own brand articles' high quality, emphasizing our fresh departments, e.g. that METRO offers 9 different kinds of tomatoes throughout the year, and that in fish department the customers can buy every day all kinds of fresh fish. METRO is satisfying completely different needs of its customers with professionalism and high quality. METRO handles customer relations as a high priority. METRO registries its customers and provide them a METRO card, METRO sends them personalized messages in order to be always up-to-date regarding METRO's current offers. METRO works out different promotions for different target groups, and through their customer consultants they visit their customers to gain information from first hand. They continuously improve the relationship with their customers. As a result of it METRO launched Retail Club and Gastro Club loyalty programs to improve their business activities without any commitment to METRO. Dominant part of their buyings, namely over 90%, are purchased from domestic suppliers. Most of their own brands are there to satisfy the needs and conformity of their customers (e.g. H-Line, Rioba, Horeca Select in Food area, Fleurelle, Alaska, Watson from Non-Food area). These products are high quality at reasonable prices, this is because comparing to other brand products they do not have nationwide ATL advertising.